Significance Of Opponent Research IN Search Engine Optimization
Search Engine Optimization (SEO) is like ethnicity and in any ethnicity knowing from your opponents makes you a better runner in the market. You need to determine the running speed of websites or Applications and drive your plans for the next step based on the speed and approach from your competitors.
Every SEO specialist starts with link building of your websites or Applications for optimization. A Quality link (Back Links) is one of the most important factors in SEO. Instead of trying to get more backlinks, we should focus on getting quality links because only through quality link building you can top listing in Google and other major search engines. Link building is one of the major aspects that makes a Website visible on Google and Search Engines. You can spend thousands of dollars to hire an SEO expert for the on-site optimization of your Website. However, without links pointing to your Website, you will not gain the trust necessary to rank well, especially if the keyword is competent.
Link building is the process of getting high-quality inbound (incoming) links from other Websites.
Basically backlinking are 3 Types:-
1. One way Link Building:One-way links are the links from various Websites indicating to your Website but they do not acquire a backlink from your website. One way links can act as spectacles to optimize your Website and increase your link popularity is in leading search engines like Google, Yahoo, and other Search Engines, etc.
2. Reciprocal Link Building:
Reciprocal link is the process of links interaction between two sites to provide joint benefit. Webmasters also submit their sites to various reciprocal link exchange directories and get listed in directories to accomplish a higher ranking. In retrieval, they also need to identify the link of directories on their Website. Reciprocal link is an easy way for link building and ensures higher ranking.
3. Three Way Link Building:
Getting three-way link-building exchanges for your Website will be great. Some Webmasters own considerable and multiple Websites. During link building, they will place your link in one of their greatest sites or greatest multiple sites that have good backlinks and numerous visitors. And in return, you will place some other Website links on your Website.
Competitor research:
If you are in the process of high-quality link building for your Website, you first need to find out where your opponents are getting the links. Verifying this is a very easy task for any search engine optimization advisor. All you need to do is to type in “ link: www.opponentdomain.com” in yahoo or Google to get the list of all inbound links to their site. Once you have the list you require to select the quality links from it.
Recognizing and examining quality links is not a difficult process. You need to review the page rank and relative linking of the Websites from where your opponent is getting the links. You can use a tool to do it but for 100% exactness, you have to do it manually. It is a time taking process and that is the reason most Seo consultants skip this part. But, it is a very important and essential stage for planning the SEO strategy for your websites.
